Experts consider on page optimization to be the best way to improve search rankings of your website or blog. You should know that SEO mainly consist two ways of optimization – On-page and Off-page.
Why on-page is called so is that, all the techniques or approaches involved herein can be applied within the blog of website itself to improve the ranking. On the other hand, off-page includes all actions done outside the blog or website.
With on-page optimization, there are a lot of factors that play it part in helping gain superior ranking using particular keywords. It includes factors as varied as relevancy of keywords, post title optimization, headers optimization, quality content etc.
Let’s look at techniques involved in on-page optimization:-
Using quality content is important to rank better in search engines. The content should be SEO-friendly as well. The content should have right and relevant keywords with a mix of long & short tail keywords. Writing unique and original content, writing detailed articles or posts, using videos & images, writing well-researched pieces and citing sources where they are due are some of ways to add quality into the content.
SEO Friendly Meta Tags
Search engines don’t have the ability or features to read through the content and they need some help to do this task. Meta tags do this job as it helps us inform the spiders what the content is all about. Meta tags are of 3 types, page title tag, Meta description tag and Meta keyword tags.
Since permalinks are the unique URL of a blog post, it should be relevant and SEO-friendly to help in better search rankings. The purpose of these links to define what the blog is all about or what the blog talks about. There are various formats of using these links and you should stick with one that is relevant to the post and SEO friendly.
Text formatting has a big impact on the kind of SEO rankings achieved by a website or blog. It’s therefore important to format or structure the content in a defined manner to boost its rankings. From H1 to H6, there are a total of six header tags. H1 tag is post title and H2 and H3 are used for more titles and Subtitles.
Using images in the content is good from SEO point of view. The images this used should be optimized as Google does not read images by own. You need to use Alt Tag with images to make search engines understand your images and rank them better. Keep file size smaller and always give a file name make your images bring better SEO results.
Your content should be readable enough to keep the users interested and engaged. You should always use the suggested font size for your text, anything below or above the standard is harmful from SEO perspective. Clear and easy to read fonts must be used and the content must not have longer paragraphs neither have punctuation mistakes
Load time and mobile worthiness
You web pages should load faster and quicker. You should not use heavy images and try to follow standard techniques to maintain better load time. More so, your blog or site must be responsive to mobile users else it SEO prospects will be in danger.
In overall, on page optimization is important and you blog can’t avoid its virtues for sure. Your strategy should be to avail the best SEO service and let you benefit from optimization. Unless the best reaches you, your rankings won’t improve so does the visibility on the internet.