Do you use multimedia content to drive traffic for your business? If you’re scratching your head wondering why you need multimedia content, or feeling defensive that it doesn’t fit into your budget, then you need to rethink a couple of things. While multimedia content is more expensive to produce than, say, a blog post, the ROI small businesses get from the conversion rate and site traffic is worthwhile. As long as you understand your audience and what kind of multimedia content you want to produce, you should see a big boost in traffic.
Before you start, learn everything you can about multimedia content. That might mean hiring a freelancer, chatting with an ad agency, or looking at free resources outlining multimedia content styles and how they can benefit you. Different people learn different ways, and your blog posts alone might not be attracting potential customers who would really like your products or services. That’s why you create multimedia content: You’re more likely to reach many types of learners. Plus, multimedia content is more shareable than blog posts.
Multimedia content isn’t a new phase of content marketing, but it’s one that small businesses especially have been slow to adopt. Large corporations have spent large budgets each year creating online multimedia content to attract customers. According to Business.com, the human brain is capable of processing visual info 60,000 times more rapidly than it processes text. Learn more about the types of multimedia content and how you can create them by scrolling down to check out CopyPress’s infographic on the subject.