SEO marketers provide SEO packages for different requirements. Most have something similar to basic, standard, and premium plans.
Choosing the right plan can benefit your company in the long-run and help you save some money as well.
This article discusses some tips and tricks to help you choose the best package.
1. Look at the Reputation of the Company
Before you look at the individual packages, it is important to look at the company providing the services first.
Examine the company’s reputation carefully. Look at online reviews, get in touch with past clients, and get a consultation from the in-house SEO expert.
This will help you determine if the SEO company is the right choice for you. Many business owners don’t perform this essential background research and are forced to deal with experts who can’t handle their particular requirements.
Once you find the right company, you can move on to looking for the ideal SEO package.
2. Create a List of Priorities For Your Business
Every business has different requirements. Modern marketing plans like SEO are very flexible so they can adapt to these requirements.
You can use the SMART goal setting technique to create a list of priorities for you
Ask yourself these questions:
- Do you want more traffic to your website?
- Do you want to establish a solid brand presence?
- Is your goal to establish authority and earn your target audience’s trust?
- Do you want to rank high and become a permanent presence on Google’s first page?
- Does your company need recognition on a local sphere?
- Does it need recognition on an international scale?
The answers to these questions will help you create a list of priorities. You can then use this list to choose an SEO package that’s ideal for you.
3. Prepare a Budget
SEO packages can vary in prices based on what’s on offer. As mentioned before, most SEO companies will offer basic, standard, or premium packages. Some might even offer specialized packages for local and enterprise level SEO.
All of these will vary in cost. That’s why it is important to create a budget for your marketing campaign.
Before you choose an SEO package, consider the budget carefully. SEO is a consistent, on-going expense so you will have to set aside some money every month for the best results.
Smart budgeting will help you maintain a healthy SEO campaign in the long-run.
4. Look at the SEO Package Options Provided
Marketing companies often provide 3 to 5 package options to their customers. Consider every package carefully and see who it fits into your requirements.
Most people lean toward the most affordable or most expensive plan by default. They choose affordable plans because they want to save money. They choose expensive plans because they believe an expensive plan will have better quality services.
Neither of these beliefs is true. An affordable plan will only save you money if you don’t need any additional assistance to get good ROI.
A half-hearted SEO plan will do more harm than good. Choose the cheapest option only if it actually helps you reach your SEO goals.
Similarly, an expensive SEO plan won’t always be the best choice for your company. For example, most expensive plans are designed for enterprise-level clients.
These packages involve juggling multiple campaigns, a very active content marketing strategy, multiple locations for multiple local SEO campaigns, etc.
That might just be a waste of money for you. Choose an expensive plan only if it fits into your goals.
5. Make Sure the Basics are Included
The last thing you want is for your SEO package to exclude that one technique that might benefit your campaign considerably.
Unfortunately, that happens more often than not. For example, you might have a basic SEO plan that doesn’t include any form of content creation.
You might have an enterprise-level SEO plan with no local SEO option, despite your company having a big local presence.
It is important to study every option carefully and ensure all the basics are included in it. SEO basics include:
- Technical SEO
- Website audit
- SEO copywriting
- Keyword research
- Local SEO
- Content creation
- Link Building
All SEO campaigns should have these basic strategies included. If they’re not included, you won’t be able to reach your goals.
6. Is It Contract-Based?
SEO companies prefer if clients engage in a contract with them instead of hiring them on a one-off basis.
This helps them save money and maintain a steady source of income. However, contracts can be problematic for business owners.
They lock you in with a professional who might not be able to deliver on their promises.
That’s why it is a good idea to consider contracts carefully. Look at the exit options and consider the terms of the relationship.
Ask the SEO professional if they offer a trial period for their services. You can work with the professional and determine if they’re the right choice for you before engaging in a contract.
7. Does The Package Involve Black Hat Techniques?
Black hat techniques are illegal strategies that artificially boost search engine rankings. Google is strictly against these techniques and will penalize websites that utilize them.
Ask the SEO expert what kind of strategies they use and make sure they don’t use any black hat techniques to gain the results they promised. If they promise the #1 rank, but use duplicate content or link farming to get there, your money will be wasted.
Google identifies such techniques quickly so your rank boost will only be temporary. It is a better idea to pay a little extra and choose an SEO package that focuses only on white hat techniques. It will be much more expensive to recover your reputation after Google penalties. The temporary traffic boost isn’t worth the risk.
These tips should help you choose the best possible SEO package for your business. You can always ask an experienced SEO professional for advice on the subject.