Whether you are a start-up or a blogger, you know that content is the king. But, the equation is not always good content=good engagement.
There are times when you can’t get enough traffic to your blog or website despite putting in useful information. Now, the question is what went wrong?
Content is not always the reason behind your site lagging in the search engine.
There are other reasons as well:
1. Weak SEO strategy:
Google Analytics works in a way that promotes most sought after keywords. If your article lacks the proper frequency of keywords, Google will not show it on the first Search Engine Result Page (SERP).
Now, your entry on the first SERP is very essential given that the readers seldom go beyond the second page. So, there are good chances you might never see good traffic at your doorstep.
2. Irrelevant content:
If you think that merely writing a blog will drive people to you, wake up. People look for informative pieces with no non-sense. If you do not work properly on your content, people are going to skip your website for sure.
It is observed that people stuff keywords in their content to push it up the SERP but don’t pay much attention to the details like value delivered, content relevancy, the flow of the article, etc.
3. No promotion:
How do you come to know about a blog generally? You get the reference on the social networking sites, fellow bloggers, and advertisement on the web platforms, right?
This is why if you write a blog, you need to learn to promote it as well. Spread word wherever you can. Ask for references from your friends and colleagues. The more people know about your blog, the more traffic you get.
Go through the blog here to learn more about marketing mistakes.
Now, that you know what was wrong with your existing content. Here are some ways to save your boat.
5 best Content Marketing Strategies to get more traffic
Getting traffic on your website is not a piece of cake. But, we will make it for you. Here are some smart strategies that work in all business genres. Read on:
1. Analyse content:
Invest your time in analyzing which content is getting more traffic on the internet. Additionally, you can look for trending topics to cover and gain more traction. Like, create stories around the viral videos.
The game is to cover the recent fad and make the most of it. The thumb is rule is to be interesting in the game of content.
How to analyze the content and how to look for trends?
Use Google Trends to find the trending topic and also the amount of traffic it is receiving.
Use social networking sites to know about the currently trending topics. Facebook, Twitter, LinkedIn, YouTube, etc.
Use websites like Content Studio, and Social Mention to analyze content across various platforms.
2. Create content with which your audience enage:
The main issue with the website content is that it is a first copy of the competitor’s website or is the reflection of the website of the leading company in the industry.
Who will want to read your content when they can read it from the original website? What to do then?
Write content which stands out and engage your audience.
Quality content plays a pivotal role. It does not matter if you need particular information or not. But, if you find a write-up interesting, you will most probably go through it.
Have you ever noticed that you go through many thumbnails on your Facebook page just out of curiosity and browse more content on that page if you find the piece interesting?
Moral: Interesting content = better engagement = more traffic
Wasn’t that simple?
3. Create mobile-friendly content:
There are about 3.7 billion mobile users all over the world. Most of them use it to browse the internet. When you make a blog, make it user-friendly and more importantly mobile-friendly.
If your blog slows down on the mobile phone or does not offer the same convenience as on the PC, readers will scroll it down. In fact, research conducted by hubspot.com found that 75% of the users ranked user-friendliness of the content at the top.
How do you create a user-friendly page?
Ask for suggestions from your regular followers.
Speed up your website by optimizing the images and managing the server speed.
Keep the navigation simple and effective
Make it mobile-friendly. Optimize the loading time for mobile devices.
4. Ace the SEO game:
Google Analytics works in a strange way. You need to insert a good number of keywords to rank your page higher. Still, Keyword Stuffing is not a good and healthy way to stay on the top.
If you meaninglessly put higher ranking keywords without adding value to the post, you will still be at the back of the page. So, what is the mantra to ace the SEO game?
Stay away from copy-pasting the content. Google and most importantly, readers can see the difference.
Use infographics for your page. Remember how you used to love science books with interesting graphics? Readers too love the pages with attractive graphics. Put data related to your article in attractive pie-charts and bar graphs and improve the engagement.
Use long-tail keywords, short-tail keywords and anchor keywords in moderation and at different places.
5. Create easily shareable content:
When you need the traffic to your blog, you need to make it available across all platforms. Put a shareable link at the end of the page. Allow your users to share it across their page. Remember you cannot compel a reader to share content unless it is interesting. And, no one is going to put in efforts of copy-pasting your blog’s URL to share it. Easily shareable content will allow the content to go viral.
Content marketing is the best practice available at the disposal of entrepreneurs and influencers. The world is already content-heavy digitally. In order to pace up with others, you need to properly market your content to drive maximum traffic.
A good traffic inflow will definitely lead to better income; all you need is a plan. Apart from these hacks, you need to pay attention to the developments in the digital world. You need to invest your time in learning new trends and using them in your blog.
Mary Jones is the co-founder & editor-in-chief at ExpertAssignmentHelp which focuses on Content Marketing Strategy for clients from the Education industry in the US, Canada & UK. Mary has conducted a series of webinars for AssignmentEssayHelp. She has extensive content editing experience and has worked with MSNBC, NewsCred& Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more…