The public relations department and content marketing team may be two different aspects of a company but they can play wonders when they work together. As digitization is happening at a rapid speed, teams need to work closely with each other to bring higher conversions for the business. If your company has a PR team, and not an in-house team, you can always outsource SEO work to gain exponential growth for your business. In this article, we will have a look at why your PR should work with your content marketing team.
PR amplifies your content
Creating an amazing copy isn’t enough, the audience must need to see it and then it will make a greater impact. This is the situation, where a good PR strategy can help you get better RoI from your content strategy. PR people specialize in identifying who the influencers are and how to contact them to get the best out of the content marketing strategy.
PR can also help your content reach a wide range of audiences. PR and content teams can gain the most publicity for a story and provide further insights for reporters and influencers. While creating a content calendar, you must include your PR team as they can work on the same page and work efficiently.
Presenting the branded content in the best way
PR teams usually hold the right methods to brand values and the key brand messages, which is the reason why it makes sense to collaborate while crafting any content. PR people can effectively create key brand messages throughout the marketing content while keeping a consistent corporate voice throughout the omnichannel.
Additionally, planning content into your calendar makes it easier to ensure your communications and marketing purposes are aligned throughout the social media platforms. By building a shared calendar, it’s simple to see how your blogs, PR, blog, white papers, and social media content strategies are working together to present the major business themes and topics.
PR can improve your SEO efforts
In today’s era of a fast-paced digital world, search engine optimization is the first thing to stay relevant to the business world. On the surface level, distributing press releases on multiple platforms can help increase your website’s authority as they have a high reputation in search engines and can improve online visibility.
These PR submissions and white papers bring in another chance for PR to boost the business website’s authority online. As you get a backlink to a company’s website from high DR hubs and websites, it becomes a permanent source of the traffic to your website.
With PR, the company can generate leads
With your internal PR team and outsource SEO team, your company can generate qualified business leads that can bring in higher revenue with a little investment. A PR can work closely with content makers and promote the articles and specific content pieces in exclusive circles that only they have access to. In this way, your company can generate high-paying leads that are interested in the services or products that you offer.
As the PR companies have access to numerous niche-related influencers and promoters, you can generate more business in less time as compared to other marketing efforts. Next time, when your company prepares a content calendar, make sure you have also included a couple of press releases so you can get a boost.
PR establishes a thought relationship
PR and content marketing teams can establish a strong foundation and a thought relationship that can benefit companies in trying out different marketing campaigns. For example, for building a personal brand or establishing a company as an authority, you will need the right combination of PR and content marketing.
With the support of these two teams, your business can generate higher branding exposure and that will help in indirect lead generation. Having a PR team working with content marketing guys or an SEO team makes a clear path for new opportunities for your business.
If you were not working with such strategies, you should start adopting new practices so that your sales team can close more deals and bring more business. You can contact an outsource SEO team to get you going and drive more traffic to your website.
About Author –
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – SEO Reseller Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.