Blogger outreach is the basis of modern SEO. Without it, your website would never get the necessary attention resulting in links and mentions. It is especially important for new domains as there is no better way to tell people “Hey, I exist!”
But, here is the catch.
Most of the people who have a new domain are new to the business. They have no inkling of blogging, let alone blogger outreach. They read somewhere that blogger outreach is important. After trying and failing, they abandon all hope that their website will get the necessary traffic.
In reality, blogger outreach is really easy!
All you have to do is to implement these 5 basic rules.
- Personalizing your emails
Honestly, you can even perform outreach through social networks but it will be too slow. Best way of contacting influencers is through email. These messages need to be heavily personalized and addressed to a particular person. If you are already asking for a favor, you have to do it properly. By not personalizing, you are showing that you don’t care and that the person is nothing more than a name on your outreach list. With this behavior, you can never expect to get positive results.
Using domain’s email
There are a few reasons why you shouldn’t use personal email. First of all, it looks unprofessional. Even if you are a well-known blogger, when representing your blog you have to do it through official channels. Second good reason for using domain’s extension is to avoid being sent to a spam folder. In other words, by sending a random email from Gmail account, you increase chances of being automatically sent to spam by Google. Last but not least, if you use domain’s extensions it is much easier for contacted party to have all the things in one place. Just by looking at your email address, he can recall the name of the person as well as the name of the blog.
- Not being corporative
When outreaching to a blogger, you do it so to make a personal request. In most cases, you will be “the less important” in that exchange. That being said, you should be careful of your phrasing. Your email isn’t something that is necessarily connected to business. It is a request which blogger can read in his spare time and choose whether or not to reply it. Email needs to look relaxing and to instill trust in the other person. In the end, it all comes down to an interpersonal communication. If the blogger is feeling pressed or if he isn’t relaxed enough, he will likely decline. People react to other people. Use it to your advantage.
Warming up the person
By warming up the person, you increase your chances. During this step, you need to create the initial contact. Now, it doesn’t matter how you do it as long as the person notices you. For example, you can comment on his blog, Twitter, Facebook or contact him in some other way. If you directly go for the jugular, person may feel that you are too aggressive. However, if your first impression is a positive one, it will increase your success rate.
Learning from your mistakes
After every outreach campaign, you need to analyze every piece of information. Results will oftentimes vary and if your first campaign is unsuccessful, you shouldn’t feel disappointed. There are numerous things that can be tweaked in the process and more you learn about your industry, the better results you will get. Blogger outreach is one of those things where there is no universal email template which will work every time. Instead, you will constantly have to adapt and change your approach.
There are only a handful of methods that can propel your website.
In most of the cases, your reach will be limited. Even if you had some social followers before starting a website, this doesn’t mean your blog will be successful. You will have to rely on other websites and their readership.
Always remember – with every link or social share, you are opening yourself to a completely new set of visitors. Instead of chasing people one by one, you are tapping into others people’s resources exponentially increasing your own network.
About the author: Nikolay Stoyanov is the CEO of NikSto.com – an SEO company that offers SEO auditing, consulting and white hat link building services to clients all over the world. Nikolay is a huge Brian Dean fan and a proud graduate of his SEO That Works course. He’s a contributor to many of the most reputable websites about SEO.