Customer acquisition is the process of getting the new customers for your business. It’s a crucial first step for new businesses as well as an ongoing goal for established businesses.
To grow your startup and generate revenue, customer acquisition is clearly a priority. But, acquiring the new customers is harder than ever to stand out in today’s crowded marketplace.
However, with the right customer acquisition techniques in place, you can acquire the right customers to purchase your product or service and ensure your business is profitable.
Without further delay, in this post I will explain 7 customer acquisition techniques that are still effective.
Let’s get started!
#1. Influencer Marketing
Influencer marketing is one of the effective ways to acquire the new customers for your business. This technique is to encourage the top influencers in your industry to promote your product or service.
Influencer marketing delivers a strong ROI and according to Tomson people get $6.5 in revenue for each $1 spent.
Now the question is how influencer marketing can help you to acquire new customers?
Let me show you how.
Every influencer has huge fans and followers. A single tweet from an influencer can bring a lot of customers to your business. Because, people trust more and rely on what an influencer recommends.
Moreover, Influencer marketing will help you to get media publicity as bloggers and journalists follow influencers on Twitter and they are more willing to cover what influencers tweet or blog about on the media. Getting more publicity means getting more customers.
#2. Focusing on Long Tail Keywords
Doing SEO is crucial for customer acquisition. If you rank on first position for your targeted keywords in search engine result page, you will obviously get a good amount of organic traffic and ultimately more customers.
But, what I found many marketers only focusing on main keywords. Just think about it, if you emphasize more on long tail keywords, you will get more targeted traffic and the competition will be lower than the main keywords.
This strategy not only just increases your overall traffic but also increases your conversion. Your ultimate goal is to get more sales. The search volume could bit low for the long tail keywords, but the conversion is pretty high. So, focus more on long tail keywords and you will get more customers.
#3. Utilize Social Media
Social Media is a great place for creating brand awareness and customer acquisition. The world renowned and big companies are actively using social media to acquire new customers.
There are many social media platforms like Facebook, Twitter, LinkedIn, Pinterest and many more you can use to promote your product or service.
Nowadays, people are highly busy in social networks, and you can easily interact directly with your targeted audience by using social media platforms. Every social media platform has great features to reach your targeted audience.
If you can reach to who needs your product or service, then certainly you can attract them to buy your product or service.
#4. Showcase Case Studies
Case studies are the articles of how you helped your customers or how your customers are being benefited by using your product or service.
Your audience want to know that whether your product or service can fulfill their requirements before purchasing your product or service. Showing case studies will help your audience to understand the benefits of using your product or service and remove the confusion of your potential clients.
Case studies are not only easily converting the readers to customers but also help to convince skeptical prospects and bolster customer confidence.
Moreover, case studies are effective for B2B as well as for B2C to attract new customers.
#5. Do Guest Blogging
Is guest blogging still effective to acquire new customers?
The answer is “YES”.
Let me show you how.
When you are writing on others blog in a particular topic, it proves that you an expert in that particular topic. By showing your expertise on different blogs where your potential audience will be reading your articles, you can get some referral customers from their blog. You can use this form of online marketing to grow your customer base quickly.
Don’t trust my words?
Leo Widrich, co-founder of BufferApp,shared how they went from 0 to 100,000 customers with guest blogging.
Furthermore, when you write for authority sites, people will trust you more and it will create awareness for your brand/business.
#6. Run Affiliate Program
Another proven customer acquisition technique is by running affiliate program. If you run affiliate program, all you need to do is just create the product and affiliate marketers bring in the customers.
By using this technique you not only can reduce the customer acquisition cost, but also it leaves all the marketing and follow-up work to the affiliate marketer.
There are many successful companies like Bluehost and Hostgator are getting good amount of new customers through affiliate program.
The crucial part of affiliate program is you don’t to invest anything to acquire new customers and you will pay to the marketers when you earn.
#7. Reviving Former Customers
Almost every business has former customers unless you are a startup. Let’s say your business have former customers, and they used to buy from you but no longer purchase anything from you.
Did you know that they could become your customers again?
Let me explain how.
To revive your former customers, you can offer something special to them so that they simply can’t refuse. Also, ask them if they had any issue previously while shopping with you.
All of your former customers may not accept your offer but some of them definitely will. In this way, you can acquire some new customers for your business.
You will find so many customer acquisition techniques on the Internet, but all of them aren’t as effective as it was. But, I have listed here 7 customer acquisition techniques those are still effective and easy to implement.
If you know any other effective techniques but not in the above list, I will be more than happy to know about them. Thanks for reading this article 🙂
Author Bio: Jabed Hasan is a Content Marketing Manager at Mountnow. He is passionate about writing and love to write on SEO, CRO, Growth Hacking and Online Marketing Strategies. You can follow him on Twitter and LinkedIn.