Wondering what Marketo implementation can do for your business?
Do you want to streamline your marketing efforts with the help of a marketing automation platform?
Do you want to know what Marketo implementation can do for productivity of your marketing and growth efforts?
Today, having such questions for different businesses and companies, is more common than one might think. With increasing competition and business operations like marketing becoming more streamlined, it is no surprise that more and more business owners want to use services of a marketing automation software to be able to improve results of their growth strategy.
The purpose of marketing automation for any business or company is to help them streamline their sale funnel and other marketing activities by replacing conventional time-wasting processes with automated solutions. Marketing automation solutions allow businesses to measure, manage, coordinate and plan their marketing campaigns with most possible efficiency.
Moreover, to make the decision of needing and buying marketing automation services in the first place can be tough and on top of that deciding which marketing automation software would work best for a certain company can be an even more daunting task.
Marketo is known to be one of the most popular marketing automation programs available in market and that’s why it is the first preference for many businesses.
Background of Marketo
To help you make your decision of choosing the right marketing automation platform for you, continue reading to get to know everything you need to know about Marketo.
Marketo is most commonly used by companies dealing with B2B sales and it is less popular in ecommerce businesses and other companies that operate by selling directly to consumers. The core system of Marketo marketing automation platform is based on attracting and engaging leads and walking them through the B2B Company’s sales funnel while making it grow.
Marketo is designed in a manner to be able to provide the most customization and personalization possible to companies so that they can effectively grow and be more effective with a pathway that works best for each individual client. Marketo’s overall products are split into four distinct parts, which allow it to provide high-level of user customization. Moreover, there are different plans and payment options available for each part.
Marketo possesses traits that make it most flexible and it offers most robust analytics and business intelligence that improves the efficiency and streamlines clients’ growth results. Marketo today represents a brand known for marketing automation innovation and leadership in the industry.
Benefits of Marketo implementation
Up till this point we know a lot about Marketo and its features but wouldn’t you want to know more about what Marketo can really do for your business or how is it the best option out there for your individual business type or size.
1. Modular design with Marketo implementation
To begin with, Marketo provide its services in a modular system that divides into four major sections, which are marketing automation, consumer engagement marketing, real-time personalization and marketing management.
This modular design of four individual parts allow clients of Marketo to customize the services they need and want to pay for, tailored solutions that meet their needs impeccably. However, if a client want, they can buy all four parts for a more unified approach to that marketing strategy.
2. Price diversity with Marketo implementation
Marketo is praised for its diverse pricing options that can easily fit into the varying budgets of many different companies. The individual products of Marketo have their multiple plans, which allow clients to choose what really works best for their needs. Clients can even mix and match them to draft a completely customized combination of services that allow them to only pay for what they really want and need for their business.
3. Customization with Marketo implementation
Marketo specializes and is best known for providing their clients some of the most personalized marketing automation solutions. This allow clients to set up strategies and approach their growth efforts with the most tailored approach.
Moreover, as long as clients’ campaigns are concerned, they only see what they want and when they want it, so they don’t have to waste their time and efforts in dealing with unwanted information and data.
4. Integration with Marketo implementation
Another benefit of using Marketo as your marketing automation program, is that Marketo and Salesforce software were built off of the same platform. Due to this familiarity between both programs in terms of their structure, they both integrate seamlessly together.
Hence, if a client wants to switch from one program to another or they wish to use services of both programs for the optimum results, they can easily do so because they can use and keep the same data. The same is true for integrating Microsoft Dynamics and System Administrative Program (SAP) software.
5. Analytics with Marketo implementation
Marketo’s analytics services give you the ability to track your ongoing and previous campaigns and pull reports to access any data or insights at any point in the campaign. In general, Marketo gives you some strategic and valuable insights that help you make more informed decisions and drive your company for improvement.
The Success Path Analyzer is an example of this, as it tracks the relationship between a company’s marketing strategies and their change in revenue. If a client want they can also access their customer relationship management (CRM) data and information based on the firmographics of client’s website visitors.
After looking at the above given information, it won’t be wrong to say that Marketo, marketing automation software, is all about providing its clients with customized and personalized services at diversity of price to make sure that each client can make most out of their association with it.
Moreover, clients can mix and match plans to form a very personalized agreement with Marketo that helps them achieve their desired results with a more productive, efficient and streamlined approach.
Marketo implementation entitle its users with many benefits, as mentioned above, and this can help you to decide if Marketo is your ideal software for marketing automation of your efforts.
I am Michael Wilson and I am a blogger. While pursing my higher studies, I try to find time to keep my blog as busy as possible. Few of my favorite subjects to write about are how business world is taken over by technologies like Salesforce solution, marketo implementation and website developing.