Content is evolving and changing with a rapid rate. With this, marketing methods involving different types of content have also changed a lot in recent times. Internet users today prefer visual content more than plain texts. They want to engage more with video, infographics, memes and all those that have aesthetic value and catch their attention.
In simple terms, visual marketing is now a raging internet marketing trends leveraged by businesses across industry verticals. This form of marketing is growing at a great rate and the reason is the popularity of visual social media platforms such as Pinterest, Instagram, and Vine etc.
To understand the rising impact of visual content in marketing, it’s important to consider the states given below:–
✓All major social sites now give more focus to visual content with ever than greater visibility recorded in last two years, staring from late 2014 till now
✓Visual content and social media depth are now easy to combine to fetch amazing marketing results to brands
✓Video feeds have increased some four-times in Facebook.
✓Tweets with visual content win more engagement and catch more attention
✓Social feeds have become more visual now and the trend will continue to grow in the days to come
✓Visual content has become a key component in each of the top 5 most effective B2B marketing tactics.
✓More buyers want to make purchasing decision based on the information and knowledge gained from interactive and visual content.
✓Sites offering interacting contents and videos and presentation have grown in popularity in recent times.
Benefits of visual marketing for business
There is no denying that the use and frequency of visual content is rising by the day. With that, brands are benefiting a lot and giving more focus to this new-found tool of marketing. Its benefits include:
#1 Superior rate of user engagement
Visual content catch more attention of users on the internet and provide them more engagement prospects. This way, they can help in driving more traffic and helping business gain more leads.
#2 Faster processing rate
Messages and ideas marketed through visual medium are grabbed easily and with a quicker rate than those with plain text. In a way, visual data can be more effective and more convenient in taking the message through and catching attention on the internet.
#3 More views per post
Yes, it’s true! Try posting two messages in first plain text format and then in visual format. You can see how the visual one not only receives more views but also appeals to emotions more.
#4 More followers, more trust and more inbound links
Posting interesting and engaging and entertaining visual messages means gaining more followers. With more followers comes more trust. With more trust comes more traffic, which leads to generation of more inbound links.
#5 Easy to grasp and helpful in influencing emotions
Visual messages are simple to understand and easy to grasp. They are not as tedious and boring as plain texts and above all, they influence emotions better. Since they comprise colour and imagery, such content have an instant impact on emotions to make a deep connect with readers.
#6 More favourable action, improved social engagement & longer user stay
Visual content draws more favourable actions from users than plain texts. Their same magic continues on social platform where they help brands get superior engagement and better conversion rates. What’s more, visual contents make users stay longer at them
In a nutshell, your business should hire a top digital marketing company to help you get enriched with visual marketing and its essences. After all, visual is what users prefer the most these days.