According to social media marketing experts, it is essential for any business to have a Facebook like page since almost everyone is on Facebook. As Facebook is a platform that allows businesses to reach an incredibly big market, it’s viewed as an opportunity that most brand owners and entrepreneurs don’t want to miss.
One of the most widely used Facebook features is the Facebook share button. It allows ordinary people like you and me to share something with other ordinary people around the globe. The share feature is the ultimate key to communication because it allows you to spread information to not only your friends but to your friends’ friends, your friends’ friends’ friends, and so on.
With this in mind, how can a business benefit from the share feature? In the same way that one can impart an idea, companies can push their brand’s image through social media. Here are some ways on how to share feature can be beneficial to you and your business.
Shares Your Product or Service’s Information
The primary feature of the share button is to, of course, spread information about your products or services. The primary step is to share your business’ likepage and get others to share it with their friends too. Once you’ve gained a lot of followers, you can now share your products or services in the form of posts that come from your page. Share these posts using your own personal Facebook page and ask your friends to share them as well. This will help you spread your products and services so that you can get the attention of your potential customers are interested.
Spreads News of your Event Easily
If your company is holding an event like a party, a fundraising program, or a seminar, then you can spread the news by sharing your event online. Facebook allows you to create an event announcement wherein you can simply input the essential information about the event such as the date and the venue. Once the event announcement has already been created, you may share this event with your followers so that they too will share it to their network of followers. The great thing about this feature is that it allows viewers to inform the host automatically whether they will go or not. This way, you can estimate the number of people coming to the event.
Shares Relevant Content with Your Followers
Having a corporate like page shouldn’t always be about sharing your business and your products/services. Social media marketing specialists suggest that you should also share other related information that is relevant to your business. The sole purpose of these topics should be focused on how to engage with your client.
For instance, if you own a health store, you shouldn’t always just post pictures of some health products or blatantly advertise them online. You should also post information that is not directly about your business but relevant to it. Since you own a health store, then you can post anything related to health. You may post some tips on how to prevent cancer or how to switch to a healthier lifestyle. This will get your followers to engage with your business.
With the share button, you can reach out to people who are your target market—the health conscious ones. Health conscious people will read your shared post and circle back to your like page. Since they see that you regularly post something they’d be interested in, they’d most likely follow your page for future posts.
Specially Mentions People
This is another social media marketing strategy that can boost your online engagement. Let’s say that your business decided to hold a contest, and the winner will win a cash prize of $1,000. To engage with the winner of the contest and other followers, you may post a picture of the winner congratulating him or her for winning the contest. After this, share the post so that a lot of your followers can see it. Obviously, other people will start sharing the picture, and many more people will be interested in the contest.
Those are some of the ways that the Facebook share button can help your business. The idea of this feature is to share whatever you post so that people will also share it on their timelines and get their followers to share it as well.
This is how social media marketing experts make their posts go viral, and following these tips will get you a step closer to their level of success.
Scott Duncan is a passionate content writer that aims to help businesses and marketers to boost up their presence in the online market. He has the capability to help you as an online entrepreneur with astonishing ideas and topics and of course, with the help of BuyRealMarketing.